So they may very well not seem like much – custom flip flops – from initially looking, but custom flip flops are a great way to:
• start a business
• be offered as a gift
• brand your company
• accentuate your apparel
• and so much more
There is nothing like going to the beach with friends and family and having a good time. Or having a special event on the beach and offering out customizable flip-flops.
In this article, we have taken the liberty to outline a few reasons as to what you need to grow your custom flip flops business.
The Best Ways To Grow Your Custom Flip Flops Business
# 1 – Branding
What makes a business successful is its ability to become a brand. Branding is crucial for a business to grow a company and then later a brand. If you don’t want to stay a small business forever (because you will quickly be eaten by a much more powerful and bigger company) then you must brand.
Now branding flip-flops won’t necessarily make your business scale to elevated levels, but it will help point you in the right direction. And this isn’t necessarily confined to the attire of just footwear but can be expanded in all areas.
Look at Nike.
They started out with just shoes then moved over to clothes and they, too, even have their flip-flops. Think big and you will become big.
# 2 – Merchandising
Now to piggyback off of the last entry, it is important to be able to merchandise. In fact, this goes hand in hand with the branding aspect. If you do your merchandising right, then the idea of your brand will become a reality.
The great thing about merchandising and branding is that once you become a brand, you will no longer have to seek customers to purchase your items they will seek out your items because of your brand.
Brands are trusted, remember that.
# 3 – Free Artwork
Make your artwork free.
Meaning allow customers to give you a picture and incorporate it into the flip-flop. Offering a free service will get more customers to buy from your website or shop (if people are still doing that nowadays).
Everybody loves FREE stuff.
# 4 – Express Delivery
You may want to consider offering express delivery. Aside from people wanting free stuff they also want it RIGHT NOW!
Now I do know if that is great for society as a whole to be provided free stuff and almost instantaneously but I do know that it is GREAT for business.
You may want to consider express delivery. Will it be costly in the beginning?
Absolutely, but in starting a huskiness it is all about getting a loyal summer base, and from there it will be a snowball effect of success.
# 5 – Many Sizes
Some people have massively large feet and some who have rather small feet. The best thing about customizable flip flops is that they are just that…customizable.
If you are looking to provide the best footwear to your customer base, then it is important to be able to provide your customer with the product that they want.
It seems simple. And to be honest, and it is that simple.
Always think of the customer, and your business will soar to great heights.
# 6 – Logo print
It is essential that you copyright your logo print if you have one. Not only do you get full rights on your merchandise but you save yourself from anyone out there who may behave the same logo you have.
Nothing hits a business harder than a lawsuit. All that work and effort – for nothing. A lawsuit can destroy so very fast.
# 7 – Great Gift
Give out your custom flip flops as gifts to people, or at the very least give away a gift to draw potential clients in. It is all a marketing strategy.
What you need to understand, and we mentioned it already, is that people like free things. You must give the populace a taste of what you ahem and then they will come back again and again.
The best thing about customers who are willing to purchase from you is that they will be much more willing t tell their friends and family about your product.
Word of mouth is a great way to advertise your business.
# 8 – Great For Events
Lastly giving these custom flip-flops at the event is also a great way to get your business out there.
Now, we are not suggesting act you give these out on your first opening as you will go bike form doing something like that. However, in the beginning, you can give these out at a small event, and as your business scales you can then later give them out at bigger events.
It is all about exposure.
Scaling Your Business
Starting a business is not easy. There are a lot of hours, sleepless nights, mental exhaustion, and fatigue that you must deal with for a LONG TIME. But…the joys that come after when you do get the chance to create a brand will be all worth it in the end.
The reasons we have listed in the article are all methods and marketing strategies that many major brands have done and still do today.
It is essential for your business to sale that you understand that in offering your product for free (in the beginning) isn’t always necessarily a lost. If you are delivering them to the right people and at the right events then your business can see monumental success; no hyperbole.
The Best Ways To Grow Your Custom Flip Flops Business
The best ways to grow your custom flip-flop business is to get the word out, and this may be a bit more difficult then you may want. But if it were easy then everybody would do it; having a business would feel as accomplished as it would have without the hardship.